Uber technologies was seeking a mural for an event they were hosting for their drivers. The event was a driver appreciation day and it was held at Bengies Drive-In Movie Theatre in Middle River, MD. Uber held these events in different cities under the brand "Uber Drive-In".
The mural wall is located on the side of the concession area and is 25' x 8'. The phrase they wanted to use was the tagline for the events they were hosting. Uber's art department sent over a mood board with 1950s scripts and other type. "Now Playing on your Schedule" was brought to life by using the brand colors for the event.