This was a logo signature design for Spotfin Creative. Spotfin is a Baltimore-based Web Design Agency that specializes in crafting custom WordPress sites. They were seeking a logo that was personable and different than what most agencies use.
Spotfin is another name for the lionfish. Before picking up a pencil or working on the computer, I looked at how the lionfish and web agency could connect.
The curved baseline is inspired by how the lionfish glides through the water. A flowing brush style emulates the fins of the fish. The characters’ terminals are angles that resemble fish fin tips.
The client was thrilled with the logo. From the beginning they sought a more natural and loose solution (rather than the elegant approach of most agencies). By choosing this approach, they now stand out in their market.