Froth Brewing is a surfing-themed brewery. The term ‘Froth' is often used by surfers and is slang for calling something really exciting or awesome. Along with this meaning, Froth is also the head or foam section of a poured beer. Each beer produced is named after a surf slang term that pairs with the style of beer appropriately. The logo was initially hand-drawn to bring personality to the brand. Afterwards, this branding was applied to package design, a website, hats, and beer glasses.