B’More SUP was looking for a way to engage with their audience more. After many rounds of talks, we found a mural was an appropriate solution. The mural is on their rental shack where people hang out after their rentals, classes, and training programs.
We decided to bring “Paddle More Be More” to life. It is a slogan they have been using but rather than using their logo for the mural we went with the slogan that their customers can see themselves in and want to share. The mural has boosted their social media presence since being painted.